Jacob Ewing- Creative Producer At Madera Residential- Marketing and B2B

Jacob talks to us about the difference between marketing to investors instead of consumers.
We often think about advertising as targeting the consumer, but there's much more to it. There is a entire side of advertising that no one sees, the B2B side. Jacob talks to us about his experience in the B2B market, marketing to investors, and how it differs from traditional advertising.
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